Hitwise Press Release – 26th March, 2003

Hitwise Press Release – 26th March, 2003

Australian Internet Users Turn to Online Indy Media To Get A Balanced Perspective of the War

With predictions that the war in Iraq will take longer than expected, coupled with polarized views on Australia's involvement, Australians are looking to independent online media sources to gain a balanced perspective of what's occurring in the Middle East.

According to Tessa Court, SVP of Hitwise, "with blurred mainstream media messages on the purpose of Australia's involvement with war - anti-terrorism, oil interests and democracy in the region, the public are obviously craving 'behind the scenes' opinions as to what's really happening - and why."

On March 24, 2003 in the Lifestyle-Politics category, Hitwise recorded significant jumps in traffic to the following independent online media sources:

Michaelmore.com rose from a ranking of #7 to #1, with over 7.5% of all visits bookmarking that site with an intention to return. Michael Moore’s ’The Awful Truth’ website features political parody and humour, Rage Against The Machine filmclips, and links to Dog Eat Dog Films, communities, political action organisations and research.

Indymedia.org rose from a ranking of #20 to #12 with over 3.77% of all visits bookmarking that site with an intention to return. Indymedia is a collective of independent media organisations and hundreds of journalists offering grassroots, non-corporate coverage. Indymedia is a democratic media outlet for the creation of radical, accurate, and passionate tellings of truth.
Informationclearinghouse.info rose from 22 to 13 with 10% of all visits bookmarking that site with an intention to return. This website contains an independent news and information source dedicated to international affairs and world conflict. The website contains a newsletter, world news radio links, in-depth feature articles and political commentary.
arabicnews.com, an Arabic news website which is dedicated to giving coverage on breaking political news in the Middle East rose from 106th position on the 28th February to its current ranking of 17th position in the Politics category.

Hitwise is the leading online competitive intelligence service giving strategists, agencies and financial analysts real-time insights on the online competitive environment.  Hitwise uses ISP user activity logs and other data sources to monitor the surfing habits of local Internet users, covering home, work and educational usage.  Monitoring the largest sample of Internet users of its kind in the world, Hitwise provides daily insights all companies need to make timely and effective business decisions.

Hitwise is headquartered in Melbourne, Australia and offers its service in

Australia, New Zealand the UK, Hong Kong, Singapore and the USA.

Media Contact:

James Borg
Marketing Manager - Asia Pacific

Hitwise Pty. Ltd.
Level 7 / 580 St Kilda Road
Melbourne, Victoria
Australia 3004
Direct: +61 3 8530 2420
E-Mail: james.borg@hitwise.com